Saturday is expected to be the biggest shopping day of the year, rivaling, and even beating, Black Friday crowds, according to an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics.

Dec. 21 is “Super Saturday” and is also known as “Panic Saturday” because it’s the last Saturday before Christmas.

Super Saturday is a major day of revenue for American retailers, marking the end of the shopping season. Super Saturday targets last-minute shoppers. Typically the day is ridden with one-day sales in an effort to accrue more revenue than any other day in the Christmas and holiday season, and many stores extended their working hours.

About 147.8 million people, up from 134.3 million last year, plan to take advantage of Super Saturday sales and extended store hours.

“While many people started holiday shopping early, those who waited until Thanksgiving weekend are feeling the pressure due to the limited number of days this year between Thanksgiving and Christmas,” Matthew Shay, the retail group’s president and CEO, said in a statement, noting an “impressive turnout by procrastinators” is expected.

Since 2014, Black Friday has yielded its mantle as the busiest shopping day of the year to Super Saturday. RetailNext, which analyzes traffic and other metrics at brick and mortar stores says that based on historical data and current trends, Super Saturday will again have the highest tally of overall sales.

Regina Conway, consumer expert from Slickdeals.net, suggests that shoppers who want to avoid crowds should order online and use curbside pickup where available. “If you’re not sure if it’s a good deal, use your smartphone and check the price on Amazon or Walmart for comparison, where prices are generally some of the lowest,” Conway said.  

https://www.fool.com/investing/2019/12/20/super-saturday-retailers-biggest-holiday-shopping.aspx