Mr. Peanut unexpectedly died when he sacrificed himself to save his friends after a tragic car-accident. In case you don’t know, Mr. Peanut is the logo and mascot of Planters, a snack-food company and division of Kraft Foods.

The ad begins as Mr. Peanut is driving the nutmobile on a cliff with actors Wesley Snipes and Matt Walsh. They then encounter an armadillo crossing the road and in order to avoid it, Mr. Peanut veers off of the cliff and the Nutmobile plummets to its death. Luckily Mr. Peanut, Wesley, and Matt jumped out and landed on a branch. However the branch is too weak to hold all three of them so Matt and Wesley are arguing of which one of them should jump. Suddenly, Mr. Peanut says his goodbyes and jumps.

 Planters then tweeted, “In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most.” The company then confirmed his death has something to do with a commercial that will run during the Super Bowl.

Mr. Peanut is back. In the new commercial, we found ourselves at Mr. Peanut’s funeral. In attendance were Matt Walsh, Wesley Snipes, Mr. Clean, and the Kool-Aid Man, who let out a sad “Oh, yeah.”

The fruity pitcher then apparently shed magical tears on the grave, which led to the resurrection of Mr. Peanut into Baby Nut. Walsh picked up Baby Nut, who was sporting an enormous top hat and uttered dolphin noises.

“Just kidding, I’m back,” Baby Nut said. As everyone cheered, the newly reborn mascot wondered out loud, “Where’s my monocle?”

https://www.cnn.com/2020/01/22/us/mr-peanut-dead-brand-tweet-trnd/index.html

https://www.foxbusiness.com/lifestyle/planters-super-bowl-ad-mr-peanut-super-bowl-ad